Application form: Fill the form here

This is a Go2Market case internship. You will work closely with the founders’ office.

The project involves 3 phases

👔 Phase 1: Strategic thinking and planning

You are expected to submit a case study. The case study should cover the following points:

1. Who, in your opinion, will be the key early adapter Target Group for Mingout?
2. What are the demographic and behavioural characteristics of this identified group?
3. What are the 5 most common hangout places and/or hobbies of this TG
4. How will you talk to them
   1. Think of one tagline with this TG in mind
   2. Think of 3 places you can reach them outside of Instagram/Facebook
   3. Write a Playstore/Appstore description to convince this TG to download the app

Other questions to consider:

1. Will the approach change depending on the gender?
2. What are the wants and needs of the TG that Mingout can solve?

Please prepare a maximum 10 page presentation for the same.

Submission timeline will be communicated over email to cohort members.

Pro Tip:

To help you understand more about Mingout and answer queries, Harshveer (co-founder) will hold a virtual meet-up. The time and date of the meet-up will be communicated to you over email.